The main theme of the diploma thesis is the senior's demand after the tourist services. The diploma thesis defines the main characteristics of the senior segment, its individual attributes and travel behaviour. It also presents the actual offer in tourism for this segment and its possible progress. The diploma thesis is divided into six chapters.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75308 |
| Date | January 2010 |
| Creators | Poláková, Tereza |
| Contributors | Petrů, Zdenka, Pronkova, Denisa |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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