Thesis (M.S.)--Boston University, Henry M. Goldman School of Graduate Dentistry, 1984 (Dental Public Health). / Includes bibliographical references (leaves 58-59). / Future dental professionals receive very little information on new dental products. The goal of this project was to introduce Zendium, a new dentifrice manufactured by CooperCare, Oral-B, to graduating dental studentS, post doctoral periodontic students and senior dental hygiene students. This information was presented at the dental and dental hygiene schools to fifteen (15) dental students, thirteen (13) periodontic students and eighty-one (81) dental hygiene students. Students were asked to complete two questionnaires to evaluate the appropriateness of the presentation and their reaction to Zendium. Results indicated that the students felt the presentation was appropriate in terms of the educational level, length of presentation, use of visual aids and speaker’s knowledge of the product. Their response to Zendium was mixed, with the highest acceptance of the product by senior dental hygiene students. The students had several concerns about the product, including flavor, lack of ADA approval and the need for more long-term clinical studies to be conducted in the United States. It is hoped that this information will aid CooperCare, Oral-B with their marketing strategies of Zendium to other dental professionals.
| Identifer | oai:union.ndltd.org:bu.edu/oai:open.bu.edu:2144/37809 |
| Date | January 1984 |
| Creators | Glaser, Caryn Lisa |
| Publisher | Boston University |
| Source Sets | Boston University |
| Language | en_US |
| Detected Language | English |
| Type | Thesis/Dissertation |
| Rights | This work is being made available in OpenBU by permission of its author, and is available for research purposes only. All rights are reserved to the author. |
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