by Lum Yee Chung, Richard. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaves 71-73. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vii / PREFACE --- p.ix / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Why Japanese Department Stores Came in the 1980s --- p.2 / Statement of Problem --- p.3 / Research Questions --- p.3 / Significance of Study --- p.5 / Limitations of Study --- p.5 / Summary --- p.6 / References --- p.7 / Chapter II. --- INDUSTRY ENVIRONMENT --- p.8 / Introduction --- p.8 / Opinions by Department Store Practitioners --- p.8 / Store Categories --- p.9 / Market Environment of the Retail and Department Store Industry --- p.11 / Summary --- p.15 / References --- p.16 / Chapter III. --- METHODOLOGY --- p.17 / Introduction --- p.17 / Approach of Study --- p.17 / Questionnaire Design --- p.18 / Sampling and Data Collection --- p.22 / Summary --- p.23 / References --- p.24 / Chapter IV. --- RESEARCH FINDINGS --- p.25 / Introduction --- p.25 / Background Information of Respondents --- p.25 / Criteria for Shoppers to Choose Department Stores --- p.28 / Shoppers' Opinions on Japanese Department Stores --- p.32 / Store Categories that Respondents Shop Most Often --- p.35 / Effectiveness of Advertisement --- p.37 / Idea on Product to Buy and Amount to Spend Before Entering a Store --- p.39 / Importance of Product/Services Other Than Traditional Merchandise in Department Stores --- p.41 / "Importance of Price, Quality, Brand Name and Discount" --- p.42 / Main Strengths and Weaknesses of Japanese Stores --- p.45 / Identifying the Heavy Shoppers and their Characteristics --- p.48 / Summary --- p.52 / References --- p.54 / Chapter V. --- CONCLUSIONS AND RECOMMENDATIONS --- p.55 / Introduction --- p.55 / Conclusions --- p.55 / Recommendations for Japanese Stores --- p.55 / Recommendations for Local Stores --- p.59 / Future Direction --- p.62 / References --- p.63 / APPENDIXES --- p.64 / Chapter Appendix 1 : --- Questionnaire - Studies on Japanese Department Stores --- p.64 / Chapter Appendix 2 : --- Questionnaire - Consumer Survey --- p.68 / BIBLIOGRAPHY --- p.71
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318553 |
| Date | January 1990 |
| Contributors | Lum, Yee Chung., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, viii, 73 leaves ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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