The market orientation is one of the most important preconditions of long term sustainable development of companies. The important aspect of analysis of market orientation is the determination and measurement of factors, which the market orientation influences and adjudication of meaning of the market orientation for prosperity of companies. The master’s thesis deals with the definition and measurement of the market orientation of companies in our departmental environment.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:221615 |
| Date | January 2008 |
| Creators | Němečková, Barbora |
| Contributors | Ruttkay, Ladislav, Chalupský, Vladimír |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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