En cuanto al proyecto de consultoría que se ha llevado a cabo para Recidar, encierra
un enfoque innovador para garantizar un futuro viable a su compromiso social de abogar por
procesos de economía circular en Lima. La iniciativa recomendada se construye a través de la
colaboración con diferentes actores clave que permitirán optimizar el alcance y la
profundidad de la nueva Recidar. La asociación con actores locales clave es la clave para que
Recidar desarrolle una mejor vía para su visión a largo plazo. Dado que Recidar está
actualmente atascada con el alto nivel de actividad que se le exige a diario, el trabajo externo
propuesto le dará una nueva visión para construir adecuadamente su negocio de modo que
pueda resistir a las importantes fluctuaciones del entorno externo en el que opera. / The following consultancy project analyzes the status of Recidar's strategic plan and
recommends a greater emphasis on a long-term vision. The preliminary work has been based
on the search for relevant academic articles covering the different dimensions of the circular
economy. In addition, the literature review covers the different management practices that a
social enterprise should foster to ensure a viable long-term vision for its operations. To
successfully develop a comprehensive recommendation, an industry analysis (Porter's 5
forces), external analysis (PESTEL), internal analysis (AMOFHIT) and a detailed analysis of
the problem at hand have been carried out. In terms of concrete recommendations, it
highlights collaboration with universities, an engagement with a professional with inside
knowledge of Gamarra, initiatives within the Gamarra ecosystem and the development of an
e-commerce platform. These initiatives aim to improve brand recognition, promote a circular
economy, create diverse revenue streams, and most importantly, respond to Recidar's request
to build a long-term strategy for the future of its social mission.
| Identifer | oai:union.ndltd.org:PUCP/oai:tesis.pucp.edu.pe:20.500.12404/26233 |
| Date | 25 October 2023 |
| Creators | Rodriguez Tincopa, Alvaro Frank, Marcotte, Louis Charles, Wiesinger, Sandra |
| Contributors | Sánchez Paredes, Sandro Alberto |
| Publisher | Pontificia Universidad Católica del Perú, PE |
| Source Sets | Pontificia Universidad Católica del Perú |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Format | application/pdf, application/pdf |
| Rights | info:eu-repo/semantics/openAccess, Atribución-NoComercial-SinDerivadas 2.5 Perú, http://creativecommons.org/licenses/by-nc-nd/2.5/pe/ |
Page generated in 0.0269 seconds