There have been several changes in tourism in South Africa since 1994. During apartheid, black people were not allowed to become involved in important aspects of tourism, particularly at management level. However, this situation is changing and all cultures are gradually becoming engaged in th e tourism industry. The economic progress of the black community has resulted in the materialization of cultural villages, tourism projects to give rural people jobs, and an increase in township tourist attractions, heritage tours, etc. These initiatives have led to the establishment of certain types of tourism such as cultural tourism, urban tourism and community-based tourism. It could be said without hesitation, at the prescientific level, that the diversity in cultures, for one, is a major attraction of this country. Another change has been the increase in tourism from countries which have been excluded from South Africa in the past. Examples of these are African countries such as Kenya and Nigeria, as well as countries on other continents, including India, Bangladesh and the East-European bloc. Up to 2003/4, South Africa experienced the longest uninterrupted period of economic growth in its history. This resulted in people being able to afford a higher standard of living and therefore having more money to spend on travelling. as the economic growth stimulated the growth of tourism, both local and foreign, in the country. Seen from the perspective of the tourism industry, it is important to keep the public informed and up to date about what a country has to offer in order to maintain the increase in tourism. The media assist in this process. The travelling public is informed by word of mouth, but also through newspapers, magazines, television and radio. Information about the different attractions, whether cultures, wildlife or sport, et cetera, would not always be easy to find, were it not for the media. As tourism grows, more tourist attractions will develop, with a bigger need for tourists to be informed as an immediate result. The role of the media in this information giving is th erefore constantly on the increase.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:nmmu/vital:10992 |
| Date | January 2004 |
| Creators | Kotzé, Louis Jacobus Daniël |
| Publisher | University of Port Elizabeth, Faculty of Arts |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis, Masters, MA |
| Format | 99 leaves, pdf |
| Rights | Nelson Mandela Metropolitan University |
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