Orientador: Maria Eugênia Porém / Banca: Regina Celia Baptista Belluzzo / Banca: Margarida Maria Krohling Kunsch / Resumo: The contemporary view of mostly disseminated innovation mainly associated with technological, disruptive and marketable solutions, which require large investments of organizations. It is understood that the exaltation of this perspective contributes to relegate socio-historical, subjective, relational and situational aspects linked to innovation, which are essential in order to establish continuous innovative practices. In the case of micro and small enterprises (MSEs), most organizations in the country, it is added to this the fact that studies on MSEs, as well as scarce, usually only address common barriers to implementing changes, such as low access to the resources and centralization of decisions. Therefore, they are often not taken into account structural issues of small organizations such as the proximity of members, which can stimulate the ability of individuals cooperate, learn and innovate. Whereupon, it was realized the need to study innovation as a cultural construction that depends on daily processes, collectively and deliberately carried out from the connection between learning and communication. Thus, this study aims to demonstrate how this connection between learning and communication can contribute to building cultures of innovation in micro and small businesses. It was identified that there is little research in this area, so it was decided to expand the repertoire of reflections and insights for future studies from a qualitative research with exploratory and... (Resumo completo, clicar acesso eletrônico abaixo) / Abstract: The contemporary view of mostly disseminated innovation mainly associated with technological, disruptive and marketable solutions, which require large investments of organizations. It is understood that the exaltation of this perspective contributes to relegate socio-historical, subjective, relational and situational aspects linked to innovation, which are essential in order to establish continuous innovative practices. In the case of micro and small enterprises (MSEs), most organizations in the country, it is added to this the fact that studies on MSEs, as well as scarce, usually only address common barriers to implementing changes, such as low access to the resources and centralization of decisions. Therefore, they are often not taken into account structural issues of small organizations such as the proximity of members, which can stimulate the ability of individuals cooperate, learn and innovate. Whereupon, it was realized the need to study innovation as a cultural construction that depends on daily processes, collectively and deliberately carried out from the connection between learning and communication. Thus, this study aims to demonstrate how this connection between learning and communication can contribute to building cultures of innovation in micro and small businesses. It was identified that there is little research in this area, so it was decided to expand the repertoire of reflections and insights for future studies from a qualitative research with exploratory and descriptive purposes, comprising a phase of bibliographic research and another for content analysis of the main quotes used in the first phase of the research. The results point to the need to promote literacy for innovation cultures in micro and small enterprises, constituted and induced by communication, which encourages individuals of MSEs to equip themselves with an innovative awareness, based on... (Complete abstract electronic access below) / Mestre
| Identifer | oai:union.ndltd.org:UNESP/oai:www.athena.biblioteca.unesp.br:UEP01-000873110 |
| Date | January 2016 |
| Creators | Veras, Tainah Schuindt Ferrari. |
| Contributors | Universidade Estadual Paulista "Júlio de Mesquita Filho" Faculdade de Arquitetura, Artes e Comunicação. |
| Publisher | Bauru, |
| Source Sets | Universidade Estadual Paulista |
| Language | Portuguese, Texto em português; resumo em inglês |
| Detected Language | English |
| Type | text |
| Format | 183 f. |
| Relation | Sistema requerido: Adobe Acrobat Reader |
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