The influence of packaging color on consumer purchase intent the influence of color at the point of purchase /

Description

Thesis (Ph.D.)--Michigan State University, 2007. / Adviser: Lucinda Davenport. Includes bibliographical references.

Links & Downloads

1. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?3282211

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Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/261179374
Date	January 1900
Creators	VanHurley, Vickie Lynn.
Source Sets	OCLC
Language	English
Detected Language	English
Source	online access from Digital Dissertation Consortium