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Projekt firemního designu a jeho příklad ve firmě Filamos s.r.o. / Project of the corporate design and its example of the company Filamos s.r.o.

This thesis deals with company design. The goal is to explain all relevant aspects, especially from company design project point of view. Practical case study of realization of company design project in company Filamos s.r.o. is a part of this thesis. First part explains the term company design, discusses its introduction in a company, administration and its changes. It deals with this term also in context of company identity or image, especially its line up to information strategy. Second part deals with preparation and realization of company design project in company Filamos s.r.o. while practical part deals above all with methodology of this project. The output of the project, "Graphical manual" of the company Filamos s.r.o., is attached.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:12422
Date January 2008
CreatorsHartl, Jan
ContributorsKrsek, Libor, Kubíček, Jovan
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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