Destination management is a management method, which is based primarily on the cooperation of stakeholders from the private and public sector while ensuring the effective development of tourism in the destination. The aim of the thesis is to evaluate the status of destination management organisation in the promotion of tourism. The actual impact of the functioning of destination management organisation on tourism cannot be directly analyzed. However destination management organisation, through implementing projects focused mainly on marketing and cooperation with other stakeholders, positively promotes tourism in the destination.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:201804 |
| Date | January 2015 |
| Creators | Skalická, Eliška |
| Contributors | Khendriche Trhlínová, Zuzana, Kouřilová, Jana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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