Return to search

Návrh využití moderních forem Public Relations pro turistickou destinaci / Proposal for the Use of Modern Forms of Public Relations for Tourist Destination

The aim of this thesis is to propose appropriate forms of Public Relations for chosen tourist destination in the region Jindřichohradecko. The theoretical part deals with the issue of tourism, Public Relations and the use of public relations in tourism. The findings contained in the theoretical part are serve as a basis for methodical and practical part. Analyses of the selected tourist destination are performed based on the methodical part. The outcome is a proposal of PR portfolio focusing on the modern forms of communication which would be also applicable in chosen tourist destination.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:262266
Date January 2014
CreatorsHervířová, Hana
ContributorsMusil, Martin, Krbová, Jana
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

Page generated in 0.0018 seconds