The main goal of this diploma thesis is to focus on destination management and analyse development potential, turism strategy and suggest further possibilities for tourism development in the Central Bohemia Region. The thesis is devided into theoretical and practical parts. The theoretical part is devoted to the explanation of basic concepts and deals with the topic of destination management. The practical part contents analysis of the Central Bohemia Region, turism strategy and the final evaluation of current situation and development potential of the region.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113274 |
| Date | January 2011 |
| Creators | Růžičková, Zlata |
| Contributors | Vaško, Martin, Kesnerová, Martina |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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