The thesis deals with the application of destination management in the area of Beroun which is located in the Central Bohemia Region. Nowadays there is no organization of destination management which operates and promotes this area. The aim of this thesis is to analyse the area and mainly to create an organization of destination management which would deal with the tourism development in the area of Beroun. Next aim of this thesis is to set up the advertising strategy.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:162488 |
| Date | January 2012 |
| Creators | Perničková, Vendula |
| Contributors | Jarolímková, Liběna, Herget, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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