The diploma thesis is aimed to tourism and its development in case studies by the Ústí region and the town of Ústí nad Labem. In the theoretical frame, definitions utilized in case studies are defined. Devoted to the Ústí region, the case study analyzes conceptual documents, dealing with tourism and its development as well as its priorities and measures. The study then describes a new regional project, called "Gate into Bohemia" (and new destination agencies together with it). The chapter is finished with future plans of the Ústí region. Similarly, development documents are analyzed in Ústí nad Labem, emphasizing tourism and projects, realized by the municipality in terms of tourism or revitalizing the town (as well as possible future plans again). Another chapter deals with the structure of tourism concepts; its basis is represented by the author's own proposal, compared with selected concepts of the region and town.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:296728 |
| Date | January 2011 |
| Creators | Košťálová, Radka |
| Contributors | Fialová, Dana, Jeřábek, Milan |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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