Return to search

Efektivita marketingové komunikace národních centrál cestovního ruchu na příkladu italského Enitu / Effectiveness of marketing communication of the national tourist boards by example of ENIT

This Diploma Thesis looks into the promotion of Italy as a tourist destination for the tourism market in the Czech Republic. The aim of this Thesis is to find out how active and present the Italian tourist board is in the prospective Czech market. The theoretical section of the Thesis defines the term tourist destination and looks at destination management and its marketing. The analytical part of the Thesis focuses on the Italian tourist board (ENIT) and its comparison with the regional destination management company Trentino Marketing S.p.A.. The main bulk of the Thesis is actual research of the marketing activities of both parties, which is based on analysis of internally and publicly accessible information.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:124541
Date January 2012
CreatorsDošlá, Ilona
ContributorsHerget, Jan, Jíšová, Markéta
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

Page generated in 0.0025 seconds