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Vazby mezi vybranými aktéry cestovního ruchu na území Šumava - západ / The Links between Various Providers of Tourism in the Western Šumava

The aim of this thesis is to analyze the links between various providers of tourism in the locality of Western Šumava. The research is focused on municipalities and selected entities operating in the Šumava National Park, the aim of this work being to evaluate the level of destination management based on cooperation between municipalities or between municipalities and individual actors in tourism. Destination management in the defined area is characterized in more detail by analyzing the activities of individual actors in tourism. This thesis evaluates the influence of provider activity, administrative boundaries, geographical distance and organizational structure on the origins and function of destination management. Levels of cooperation are analyzed by using a questionnaire survey. The result of the work is an evaluation of the importance of various providers based on their degree of inter-cooperation and a proposal for future streamlining the process of destination management for current and emerging destination companies in the western part of the Šumava. Key words: tourism management, network theory, destination, rural tourism, Šumava

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:397241
Date January 2019
CreatorsKohoutová, Eva
ContributorsFialová, Dana, Novotná, Markéta
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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