Abstract: The thesis examines the phenomenon of theme/holiday trails in Germany. Main goal of the thesis is to focus on sources for the creation and the sustainable development of these trails. The theoretical part discusses basic terms related to the tourism market, destination marketing and destination management. In the following analytical part is analyzed the situation on the German market: the number and category of trails, their management including financing and an attendance monitoring, Czech-German trails and the Romantic trail. The emphasis is also placed on an analysis of a contribution of theme trails to the development of tourism.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:136295 |
| Date | January 2011 |
| Creators | Horká, Eva |
| Contributors | Jarolímková, Liběna, Kondrashov, Alexey |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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