The aim is to analyze all communication activities destination Mountains . The first part is devoted to marketing communications, marketing mix, destination and its typology. Provides an overview of communication tools and their basic characteristics. The second part of the presentation of the destinations Krkonoše Mountains , their geographical location , natural conditions, historical development, administrative breakdown and analysis of the potential for development of tourism in the mountains. Furthermore, this section discusses current marketing communication tools and activities Krkonoše " Krkonoše of municipal -bond" its projects and financing . The second part of the results of its own investigation. In the third part outlines the product called " Labe (Elbe ) " , with the possibility to expand marketing communications within the international tourism market. The fourth section is devoted to the end, where I summarize the analysis , case studies and evaluation findings throughout the work
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:156515 |
| Date | January 2013 |
| Creators | VLÁŠKOVÁ, Lenka |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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