The main subject of this work is the creation of a medium and long-term strategic concept for the family Valka Winery. The work also focuses on the development of the family company with regard to marketing, specifically brand marketing and its building, agritourism and its development opportunities, building and setting up the right business model and the overall planning and building of Valka Winery. The second chapter focuses on the theoretical basis for other chapters. In the third chapter is a complete analysis of company from the general environment, through the specifics of the wine market, to specific preachers of the family Winery War. In the last chapter we will find the final evaluation and own proposals as a concept of the plan, the possibility agritourism and products developement. At the end is economic evaluation and action plan for individual proposals.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:414482 |
| Date | January 2020 |
| Creators | Válka, Vojtěch |
| Contributors | Válka, Karel, Chlebovský, Vít |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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