This dissertation examines the Corporate Social Responsibility in a developing country, Malaysia. The research is divided into two phases. First phase of the research contributes to the literature on CSR by providing a national perspective on CSR in Malaysia. The second phase of the research takes an organisation-centric viewpoint. The aim of is to examine (1) CSR core issues; (2) translation of identified core issues into CSR principles; and (3) implementation of these principles with CSR activities engaged. The key findings from the within-case and cross-case analysis suggest: (i) the role of regulatory bodies promoting CSR; (ii) organisations focus on CSR core issues and written policies; (iii) certain core issues being ignored; (iv) written policies developed not known throughout the organisations; (v) CSR carried out as project or add-on depending on industry norm; (vi) most common CSR activities; (vii) communications aspect rather weak; and (viii) organisation in early stage of CSR reporting; in the CSR management process in Malaysia.
| Identifer | oai:union.ndltd.org:canterbury.ac.nz/oai:ir.canterbury.ac.nz:10092/8739 |
| Date | January 2013 |
| Creators | Lu, Jye Ying |
| Publisher | University of Canterbury. School of Business and Economics |
| Source Sets | University of Canterbury |
| Language | English |
| Detected Language | English |
| Type | Electronic thesis or dissertation, Text |
| Rights | Copyright Jye Ying Lu, http://library.canterbury.ac.nz/thesis/etheses_copyright.shtml |
| Relation | NZCU |
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