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An exploration of the experiences and business related aspirations of youth running their own informal hair salon businesses in Gugulethu, Cape Town

Youth are able to respond to their needs for an income through entrepreneurship. However, some who operate informal businesses face challenges that may hinder the progress of their businesses and ultimately their income generation. In the light of this, there are support initiatives by the government and non-governmental organisations (NGOs) for small businesses to address some of the challenges they may meet. The question remains whether young people have knowledge of these initiatives and whether they benefit from them. The current study explored the experiences as well as business aspirations of young people running their own informal businesses in Gugulethu. There were fifteen (15) salon owners who participated. These participants were identified using purposive and snowball sampling. Semi-structured interviews were used to collect data as part of a qualitative, explorative approach. The findings revealed that participants face a number of challenges during the start-up and the running stage of their salons. These challenges differed in nature; but there was a common challenge of the lack of financial support by the government. Those that had no financial problems were those who received financial and emotional support from family and friends. Even though young people were faced with these challenges, they came up with strategies to deal with each identified challenge. These showed how determined these hairdressers were to see their businesses succeed and grow. There are indeed policies, programmes and organizations aimed at ensuring the smooth running of informal businesses. Despite this, most young people were not aware of any association, programmes or service that they as hairdressers could benefit from. The findings also revealed that in spite of their struggles, young hairdressers aspired to expand their businesses, but to do this they required both financial and emotional support.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uct/oai:localhost:11427/20613
Date January 2016
CreatorsRamafikeng, Likenkeng Adelinah
ContributorsBooyens, Margaret G
PublisherUniversity of Cape Town, Faculty of Humanities, Department of Social Development
Source SetsSouth African National ETD Portal
LanguageEnglish
Detected LanguageEnglish
TypeMaster Thesis, Masters, MSocSc
Formatapplication/pdf

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