Thesis is focused on analysis of current state of selected company and its environment. Using strategic analysis, the competitive advantage and place on market is determined. Strategic goals of company and its vision are designed in accordance with its development and it encompasses individual functional strategies together with schedule of implementation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:377575 |
| Date | January 2018 |
| Creators | Nácovský, Tomáš |
| Contributors | Kopecký, Petr, Koráb, Vojtěch |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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