The first part of the thesis focused on the theoretical background. The process was a literature review that explains the economic importance of tourism, demand and supply in tourism, focusing on the issues of the project and explains destination management, regional development and craftsmanship. Further was made characteristic of craft and its history. The second part consists of a field survey and the project. Field survey consisted of structured interviews and questionnaires of visitors and artisans. The structured interviews and questionnaires helped to summarize an idea of how craft fairs should be properly organized and what is their reality. The actual project consists of manual organization of traditional craft fairs and its application to the crafts market which can be organized in Ždírec nad Doubravou as the town which wants to organize this event. The project is focused mainly on the financial page, promotion and accompanying program. It means those weaknesses, which were perceived in organizing craft fairs in the Havlíčkobrodsko.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:153590 |
| Date | January 2013 |
| Creators | ČERNÁ, Aneta |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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