This diploma thesis which is devided into four parts is trying to map the current state of the statuory city Zlín and identify opportunities and barriers of its further development. The first section provides a theoretical basis for understanding the problems of cities and municipal development and also introduces the method of SWOT analysis, which is used in this thesis as well. Second, the most extensive section is devoted to an socioeconomic analysis and constitutes a basis for the next two chapters. The analysis is divided thematically and tries to outline the development and current situation of the city. The third part consists of a SWOT analysis of Zlín, which describes its strengths and weaknesses, opportunities and threats in the future. Last, the fourth chapter shows the possibilities and barriers to the development of the city, divided into six thematic groups: population; business environment, transport, environment, culture, sport and leisure, tourism and public administration. It also outlines how to exploit opportunities and overcome barriers.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76220 |
| Date | January 2010 |
| Creators | Doležalová, Kateřina |
| Contributors | Damborský, Milan, Wokoun, René |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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