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APPLYING SOCIAL MARKETING AND DIFFUSION OF INNOVATION THEORIES: AN ANALYSIS OF THE MARKETING AND COMMUNICATION ACTIVITES OF PERFORMING ARTS ORGANIZATIONS

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Identiferoai:union.ndltd.org:OhioLink/oai:etd.ohiolink.edu:akron1195054868
Date January 2007
CreatorsHunter, Susan M.
PublisherUniversity of Akron / OhioLINK
Source SetsOhiolink ETDs
LanguageEnglish
Detected LanguageGerman
Typetext
Sourcehttp://rave.ohiolink.edu/etdc/view?acc_num=akron1195054868
Rightsunrestricted, This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.

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