Abstract
Competition is the leading role for traditional concept, telecommunication industry also take competition as the thinking aspect in early days. In the time of digit convergence, competition is not only found in local but in global and technology is not belonged to single company any more. The thinking of competition has not coped with the market in the future and should take the thinking of co-opetition for the strategy development.
The technology of 3rd Generation mobile communication can bring telecommunication industry new opportunities by providing customers the multiple services with higher speed such as data transmission, mobile business and multimedia A/V. This research discusses the strategy management of the industry for mobile communication in the time of digit convergence by studies of competitive strategy, value-chain of industry, co-opetition theory and analysis of industry status. After summarizing the related documents, literatures and the result of interviewing the specialists in this field, we have some conclusions listed as below:
1.To have the synergy, the technology between mobile wideband and wireless wideband must operate complementarily.
2.To adapt the uncertainty of digit convergence, the service providers of mobile communication should develop co-opetition strategy.
3.Should actively take the predomination for the technology standard of the industry.
4.The thinking of building the network for mobile communication should focus on the total solution of long-term evolution for network equipments.
5.The strategy of differential service is the essential strategy for the tendency of integrating fixed mobile convergence.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0614107-220920 |
| Date | 14 June 2007 |
| Creators | Chiu, Chung-chao |
| Contributors | Ming-rea Kao, Tsuang Kuo, Pei-how Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0614107-220920 |
| Rights | restricted, Copyright information available at source archive |
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