In today's business landscape, characterized by rapid technological advancements and digitalization, industries worldwide are experiencing transformative shifts. With this change, opportunities as well as challenges appear, making it important for companies to stay updated. Businesses must continuously innovate and adapt their strategies to utilize the benefits of new technologies and reduce the risks of failing this digital transformation. This is specifically important in the consultancy industry as their aim is to help other companies undergo changes. Thus, consultancy companies that fail to adapt to digital transformations themselves, risk losing out on competitive opportunities and customers. Furthermore, as a majority of digital transformation attempts fail, the authors identified a need to further explore this area. Thus, this study investigated success factors for implementing digital technology within the consultancy industry. Thriving within these success factors intends to enhance a company’s ability to implement digital technology and reduce the amount of resistance to it. The research was conducted as a single case study at a technical consultancy company, utilizing qualitative methods. Data collection was conducted through semi-structured interviews with project employees and section managers recently involved in change initiatives. Thematic analysis was then applied to interpret the data, allowing for the identification of key themes and patterns. The findings from the study indicate that successful digital transformation is not solely about the integration of new technologies but also necessitates changes to business processes and the cultural framework of an organization. The success factors identified were: Structured education and flow of information, Mandatory requirements with clear consequences, and Organizational and individuals incentives. Those success factors are supposed to guide organizations in adopting digital digitgy and provide insights on valuable aspects to consider when implementing digital technology.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:kau-100761 |
| Date | January 2024 |
| Creators | Nord, Axel, Sleeman, Johan |
| Publisher | Karlstads universitet, Handelshögskolan (from 2013) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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