Digitalized companies are adding complexity to the theory of internationalization. In order to gain momentum in a foreign market, knowledge about specific regional aspects and customers’ behavior is crucial. In a modern business environment, data supports decisions, enhances performance, and contributes to innovative business models. Due to its unique characteristics, data is perceived as a hidden, yet valuable asset. In this thesis, I am comparing the role of data in two types of companies in a qualitative empirical study of German ventures. As a company intern data gathering practice, truly digital firms are expected to take advantage of digital platforms in the context of internationalization. Information and Communication Technology companies are supposed to collect data by enhancing their physical products with Internet of Things applications or -interfaces (Lee and Lee, 2015; Monaghan et al., 2020). I am arguing that the process of internationalization is driven by data, in both types of companies. My results are indicating that digital platforms are the primary method of gathering information about foreign markets. The importance of Internet of Things increases on a subsequent stage, during the process of internationalization. An integral perception of data and its versatile areas of application can create a nourishing ground for business opportunities.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-448216 |
| Date | January 2021 |
| Creators | Behse, Marc |
| Publisher | Uppsala universitet, Företagsekonomiska institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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