The emergence of digitalization and its prevalence is constantly changing the environment inwhich business operates, and consequently the firm’s way of conducting business. Having theability to work with digital maturity is thus a prerequisite for a firm that wants to survive thecompetitive market that prevails today. Despite Sweden's strong infrastructure and greataccess to digitalization skills, Swedish manufacturing SMEs demonstrate an alarmingly lowdegree of digital maturity in their international work. Through a qualitative interview studywith an abductive research approach, this research has explored and unpacked existingtheories on digital maturity, to recommend a proposal for further development of existingframeworks and how Swedish SMEs can work with digital maturity to utilize digitalization intheir internationalization process through export. Furthermore, this study has throughsemi-structured interviews from eight companies, explored Swedish manufacturing SMEs’digital maturity to understand how they use digitalization in their export process.The findings of this study indicates that Swedish SMEs need to stay up to date with the latestdigitalization strategies for internationalizing through export and that the most critical keyfactor is to have human resources with the right competence and capabilities to managedigital change management and work with digital maturity. Hence, to enable Swedishmanufacturing SMEs to utilize digitalization in its export processes and consequently, gaincompetitive advantages necessary to survive in the fast-changing digitalized internationalenvironment.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-509311 |
| Date | January 2023 |
| Creators | Järncrantz, Amanda, Fritz, Caroline |
| Publisher | Uppsala universitet, Företagsekonomiska institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
Page generated in 0.0025 seconds