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Content Marketing via Online Media in Interior Design Market / Obsahový marketing přes online média na trhu interiérového dizajnu

This work aims to provide an overview of current knowledge in the field of content marketing. Based on that, it defines key requirements for successful content marketing via online media. The system can be further used for creating or re defining content marketing for any company that wishes to effectively attract and retain their customers by providing them with valuable information. In the practical part, the thesis discusses the case of Insidecor, a company providing a web portal that showcases interior design products and inspiration available on Czech market. Based on the theoretical knowledge, description of the company's business, market situation and primary research, the thesis proposes key areas for improvement of the company's content marketing initiative.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:264523
Date January 2014
CreatorsJakešová, Nina
ContributorsKrál, Petr, Vurm, Martin
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageEnglish
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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