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Návrh na zlepšení propagace firmy / The Proposal of Improving the Company Promotion

This master´s thesis was elaborated for the company AUTOELEGANCE BRNO, s. r. o., that works in the automobile industry. It analyses and evaluates its marketing communication and examines imperfections in this field. It contains a proposals of improving the company promotion, which include new methods of the company marketing communication and their application in practice, leading to an increase of the saleability.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222100
Date January 2009
CreatorsKopřivová, Gabriela
ContributorsSedlák, Petr, Mikulec, Luděk
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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