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Návrh komunikačního mixu vybraného podniku / Proposal of Communication Mix of the Selected Company

The goal of the thesis "Proposal of Communication Mix of the Selected Company" is to propose concrete measures to improve the communication mix based on the analysis of the current state of the company. The study is divided into theoretical, analytical, and the proposition part. The theoretical part serves as the basis for analytical and proposition parts. It discusses tools of marketing communication mix in the context of the entire marketing. The practical part analyzes the selected company and its communication mix. The proposition part is based on the analysis and it further describes a plan to improve the current state of marketing communication tools.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:225101
Date January 2015
CreatorsDavčíková, Gabriela
ContributorsKorcová, Barbora, Milichovský, František
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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