by Chan Kin Hung, Chan Ping Cheung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves 61-62). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.vii / ACKNOWLEDGEMENTS --- p.viii / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Retail Industry in Hong Kong --- p.1 / Decision Process of a Consumer --- p.3 / In-house Purchase --- p.5 / Objectives and Scope of Study --- p.8 / Chapter II. --- METHODOLOGY --- p.10 / Chapter III. --- RETAIL 21 --- p.12 / The Shop --- p.12 / The Software --- p.14 / The Target Group of Customers --- p.15 / Retail 21 Summary --- p.16 / Chapter IV. --- DATA ANALYSIS AND INTERPRETATION --- p.19 / Survey on Shopping Habit --- p.19 / Retailer Interviews --- p.20 / Survey on Retail 21 Acceptability --- p.23 / Chapter V. --- SUMMARY OF KEY FINDINGS --- p.25 / Key Findings --- p.25 / Implications of Findings --- p.27 / Chapter VI. --- RECOMMENDATIONS --- p.30 / Product Objectives --- p.30 / Promotion Objectives --- p.32 / Price Objectives --- p.33 / Summary --- p.35 / Chapter VII. --- LIMITATIONS --- p.36 / Chapter VIII. --- CONCLUSION --- p.38 / APPENDICES / Chapter A. --- Questionnaire for Survey on Shopping Habit --- p.40 / Chapter B. --- Result of Survey on Shopping Habit / Chapter 1. --- Decision process for purchase --- p.42 / Chapter 2. --- Experience with mail order --- p.42 / Chapter 3. --- Products purchased through mail order --- p.43 / Chapter 4. --- Factors affecting acceptable information charge --- p.43 / Chapter C. --- Cover Letter for Interview Request --- p.45 / Chapter D. --- List of Interviews --- p.46 / Chapter E. --- List of Shops Contacted but Interview Could Not Be Arranged --- p.47 / Chapter F. --- Summary of Retailer Interviews --- p.48 / Chapter G. --- Questionnaire for Survey on Retail 21 Acceptability --- p.53 / Chapter H. --- Result of Survey on Retail 21 Acceptability --- p.54 / Chapter I. --- Operation of Retail 21 Prototype Software --- p.55 / Chapter J. --- Tables / Chapter 1. --- Hong Kong Population by Broad Area --- p.60 / Chapter 2. --- Hong Kong Population in New Towns --- p.60 / BIBLIOGRAPHY --- p.61
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_319100 |
| Date | January 1993 |
| Contributors | Chan, Kin Hung., Chan, Ping Cheung., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, ix, 62 leaves : mounted col. ill. ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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