The main aim of this diploma thesis is an analysis of marketing communications. At first it is focused on marketing communication tools: product, promotion, distribution and pricing. Thenext part describes marketing communication tools, such as: advertising, sales promotion, personal selling, direct marketing and sponsorship. In the literature review are also mentioned new trends in marketing communications.
On work is then focused on the characteristics of company analysis elements of the marketing and communication mix. An assessment of the marketing communication is made based on observations and interviews in GMS Wholesale Ltd.
Proposed potential recommendations in conclusion were achieved by data research and internal study of the company GMS Wholesale Ltd.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:258750 |
| Date | January 2016 |
| Creators | Pospíšilová, Kristýna |
| Contributors | Štůsek, Jaromír, Ladislav , Ladislav |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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