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Direct marketingová komunikace (na příkladu vybrané firmy) / Direct marketing communication (an example of the selected company)

Direct marketing is going to strengthen its position among the other marketing tools. It enables to address the defined target group quickly, personally, effectively and to get immediate feedback. In the practical part of the thesis I delineated the creation process of campaign and analyzed three examples of different types of campaign. I would mainly recommend focusing on identification of key moments in client's (financial) life and contacting him with relevant offer.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:125154
Date January 2011
CreatorsBurianová, Kateřina
ContributorsFilipová, Alena, Zeman, Jiří
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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