Hunter satisfaction has received extensive attention in the literature, but the role of expectations on satisfaction has been neglected. Consumer satisfaction researchers often use the expectancy disconfirmation paradigm (i.e., differences between expectations and reality) to address relationships between expectations and satisfaction. I used this paradigm to examine the relationship between expectations and satisfaction for waterfowl hunters in Arkansas and Mississippi. I found hunter satisfaction was a partial function of fulfilled expectations in both studies. Performance-only measures generally correlated more strongly with overall satisfaction than disconfirmations measured by a difference score. Conversely, disconfirmation of expectations for a season measured on a single item scale, had the greatest relationship with overall satisfaction for a season. Knowledge of congruence between hunter expectations and outcomes offers managers an avenue to effectively focus management efforts to improve satisfaction levels.
| Identifer | oai:union.ndltd.org:MSSTATE/oai:scholarsjunction.msstate.edu:td-5632 |
| Date | 05 May 2007 |
| Creators | Brunke, Kevin D |
| Publisher | Scholars Junction |
| Source Sets | Mississippi State University |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | Theses and Dissertations |
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