Reflecting the growing interest from both consumers and policymakers, and building on recent developments
in Willingness to Pay (WTP) methodologies, we evaluate consumer preferences for an archetypal
traditional food product. Specifically we draw on stated preference data from a discrete choice
experiment, considering the traditional Hungarian mangalitza salami. A WTP space specification of the
generalized multinomial logit model is employed, which accounts for not only heterogeneity in preferences
but also differences in the scale of the idiosyncratic error term. Results indicate that traditional food
products can command a substantial premium, albeit contingent on effective quality certification,
authentic product composition and effective choice of retail outlet. Promising consumer segments and
policy implications are identified. (authors' abstract)
| Identifer | oai:union.ndltd.org:VIENNA/oai:epub.wu-wien.ac.at:5018 |
| Date | 03 1900 |
| Creators | Balogh, Péter, Bekesi, Daniel, Gorton, Matthew, Popp, József, Lengyel, Péter |
| Publisher | Elsevier |
| Source Sets | Wirtschaftsuniversität Wien |
| Language | English |
| Detected Language | English |
| Type | Article, PeerReviewed |
| Format | application/pdf |
| Rights | Creative Commons: Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) |
| Relation | https://doi.org/10.1016/j.foodpol.2016.03.005, https://www.elsevier.com/, https://www.elsevier.com/about/company-information/policies/sharing, http://epub.wu.ac.at/5018/ |
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