Desde su aparición en 1999, La Paisana Jacinta ha sido un fenómeno mediático comentado y criticado tanto por la sociedad civil como por las esferas políticas en el Perú. A lo largo de todas sus temporadas se ha enfrentado a diversas denuncias y acusaciones de discriminación hacia los grupos étnicos andinos en el país. En el 2020, finalmente el Poder Judicial resolvió retirar del aire el programa que se emitía en el canal Latina. Tomando en cuenta una muestra de cinco episodios de la primera temporada, el presente estudio planteó un análisis del discurso para conocer cuáles eran los estereotipos que se construían desde el lenguaje verbal y el lenguaje no verbal alrededor de la figura de La Paisana Jacinta. Los resultados muestran una preocupante serie de prejuicios y estereotipos comúnmente asociados al grupo étnico andino dirigidos a la protagonista, convirtiendo la serie en un material mediático que reproduce la vulneración de este grupo humano. / Since its appearance in 1999, La Paisana Jacinta has been a media phenomenon commented on and criticized by both civil society and political spheres in Peru. Throughout all his seasons he has faced various complaints and accusations of discrimination against Andean ethnic groups in the country. In 2020, the Judiciary finally decided to withdraw the program that was broadcast on the Latina channel from the air. Taking into account a sample of five episodes from the first season, this study proposed a discourse analysis to find out the results were the stereotypes that were built from verbal and non-verbal language around the figure of La Paisana Jacinta. The results show a worrying series of prejudices and stereotypes associated with the ethnic group and directed at the protagonist. Finally, it has been possible to detect how, in the case of verbal language, stereotypes are directed around the physical appearance and behavior of La Paisana Jacinta, while in the case of non-verbal language they converge in the dimension of intellectual scarcity. of the main character of the series. / Trabajo de investigación
| Identifer | oai:union.ndltd.org:PERUUPC/oai:repositorioacademico.upc.edu.pe:10757/656963 |
| Date | 29 June 2021 |
| Creators | Chavez Tello, María Lucero |
| Contributors | Palomino Flores, Paola |
| Publisher | Universidad Peruana de Ciencias Aplicadas (UPC), PE |
| Source Sets | Universidad Peruana de Ciencias Aplicadas (UPC) |
| Language | Spanish |
| Detected Language | English |
| Type | info:eu-repo/semantics/bachelorThesis |
| Format | application/pdf, application/epub, application/msword |
| Source | Universidad Peruana de Ciencias Aplicadas (UPC), Repositorio Académico - UPC |
| Rights | info:eu-repo/semantics/openAccess, Attribution-NonCommercial-ShareAlike 4.0 International, http://creativecommons.org/licenses/by-nc-sa/4.0/ |
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