Purpose - The purpose of this master thesis is to identify critical factors and create guidelines for traditional consultant brokerage firms to stay competitive in a digital economy. Methodology - This qualitative study with an abductive approach, gathered data primary from semi-structured interviews. A total 18 interviews were conducted with travel agency executives as well as buyers, sellers, and matchmakers of consultant services. Collected data were analyzed using thematic coding. Findings - The main findings of this show that traditional matchmakers can take actions to stay competitive if a digital platform enters the market. In addition, the study suggests proactive and reactive measures that organizations can take to address these disruptive forces. Theoretical implications - The study will provide an understanding of consultant brokerage and their function as a matchmaker in the marketplace. Besides, it will provide an insight into how some traditional matchmakers can survive in a digital economy. Practical implications - This thesis will provide managers with concrete guidelines on how to react in the event of disintermediation of a matchmaker market. Keywords - Disintermediation, Business strategy, Reintermediation, Matchmakers, Intermediates, Consultants, Brokers Paper type - Master thesis
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:ltu-70710 |
| Date | January 2018 |
| Creators | Pettersson, Andreas |
| Publisher | Luleå tekniska universitet, Industriell Ekonomi |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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