Excerpt: How do audiologists decide which manufacturing brand they will use when dispensing hearing aids to patients? Based on ideology and methodology from the field of consumer behavior, this article offers insight into the decision-making processes used by clinical audiologists in today's field of practice. To begin, it is necessary to briefly review recent and relevant trends in this area.
Identifer | oai:union.ndltd.org:ETSU/oai:dc.etsu.edu:etsu-works-2857 |
Date | 01 January 2008 |
Creators | Johnson, Earl E. |
Publisher | Digital Commons @ East Tennessee State University |
Source Sets | East Tennessee State University |
Detected Language | English |
Type | text |
Source | ETSU Faculty Works |
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