An experimental study of brand signal quality of products in an asymmetric information environment /

Description

Thesis (Ph.D.)--Curtin University of Technology. / At head of title: School of Marketing.

Links & Downloads

1. http://adt.curtin.edu.au/theses/available/adt-WCU20030714.105217

Tags

Dissertations, Academic

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/224449850
Date	January 2002
Creators	Tsao, Hsiu-Yuan.
Source Sets	OCLC
Language	English
Detected Language	English
Source	Full text available