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Transaction cost as a basis for deciding on marketing channels in the rural meat markets of the northern communal areas of Namibia

Thesis (MAgricAdmin)--Stellenbosch University, 2002. / ENGLISH ABSTRACT: Transaction cost economics has travelled a difficult and long path to general
acceptance in current economic opinion. The general theory of transaction cost
has however developed in various paradigms with little or no empirical backing. It
is mostly the difficulty of measurement that caused economists to shy away from
empirical testing and rather, to quote Coase (1992), "to write in prose".
The last 10 years there has been a renewed thrust for the empirical measurement
of transaction cost. This study is an attempt to measure transaction cost by using
case study data gathered in the run of the NOLIDEP study in the meat markets of
the Northern Communal areas of Namibia.
Until recently the method of data analysis that has been used in most empirical
studies was variations of the regression technique. Regression as a tool is most
useful in economics, giving quick answers and general trends to the researcher. It
is however a technique that is linear in nature and therefore some information in
the data will always be sacrificed. In general- and multi industry surveys this do not
pose a great problem as general trends can usefully be applied in making policy
recommendations. In smaller and especially rural industries this is not the case. The dynamic
interactions within the industry and its dynamic linkages with the rest of the
economy will surely be underrated when using a linear method.
Consequently, a non-linear technique was applied in this study - the Non-linear
Dynamic Model. This model gave the interactions between all variables enabling
one to describe the dynamics of the market.
As mentioned elsewhere the first aim of this study was to measure transaction
cost so that the second aim could be fulfilled. The second aim of this study was to
prove that transaction cost has an important influence on marketing channel
decision.
The analysis of the data satisfied the above two aims: Firstly it showed that it was
possible to measure transaction cost. Secondly that transaction cost has a large
and sometimes overriding influence on marketing channel decisions.
A third and last point that became apparent was that a non-linear method of data
analysis allows for better description of a dynamic market. / AFRIKAANSE OPSOMMING: Dit het 'n lang tyd gevat vir transaksie koste om as konsep in ekonomie aanvaar te
word. Die algemene teorie van transaksie koste het egter ontwikkel binne verskeie
paradigmas sonder werklike empiriese ondersteuning. Dit is meestal die meting
van transaksie koste wat empiriese werk in die rigting belemmer het.
Daar is egter in die laaste 10 jaar hernude pogings gewees om transaksie koste
empiries te meet. Hierdie studie is 'n poging om transaksie koste te meet deur
gebruik te maak van data wat verkry is gedurende die NOLIDEP studie in die
noordelike kommunale gebiede van Namibia.
Tot onlangs was die metode van data analise vir empiriese studies variasies op
die regressie tegniek. As 'n hulpmiddel is regressie baie bruikbaar in ekonomie
waar vinnige antwoorde en algemene tendense verwag word. Die tegniek is egter
inhirent liniêr en daarom sal daar altyd interpretasies rondom data opgeoffer word.
In algemene studies is dit egter nie 'n probleem nie en kan voldoende beleids
aanbevelings gedoen word.
Dit is egter nie die geval in kleiner en plantelandse industriëe nie. Die dinamiese
interaksies binne die industrie en die dinamiese skakels met die res van die ekonomie word dan onderskat met die gebruik van 'n liniêre metode. Daarom is 'n
nie-liniêre metode gebruik, die Non-linear Dynamic Model. Die model neem die
interaksie tussen veranderlikes in ag wat die beskrywing van dinamika moontlik
maak.
Soos reeds genoem is die eerste doel van die studie om transaksie koste te meet
sodat die tweede doelwit van die studie bereik kan word. Die tweede doel is om te
bewys dat transaksie koste bemarkingskanaai besluite bëinvloed.
Die data analise het beide bogenoemde doelwitte bevredig. Eerstens dat
transaksie koste meetbaar is. Tweedens dat transaksie koste 'n groot en selfs
oorweldigende effek het op bemarkingskanaai besluite.
'n Derde punt wat sterk na vore gekom het is dat nie-liniêre metodes 'n beter
beskrywing van dinamika toelaat.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/53198
Date03 1900
CreatorsDe Bruyn, Pietersarel
ContributorsVink, N., Stellenbosch University. Faculty of AgriSciences. Dept. of Agricultural Economics.
PublisherStellenbosch : Stellenbosch University
Source SetsSouth African National ETD Portal
Languageen_ZA
Detected LanguageEnglish
TypeThesis
Format41 p.
RightsStellenbosch University

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