Despite efforts to mitigate texting and driving in the United States, accidents as a
result of distracted driving continue to increase, especially within the 16-24 age group.
Considering the traits of the members of this age group, as well as the attributes of the
various means that are utilized to mitigate such behavior, I hypothesize that the
employment of filmed narratives in public service announcements is more effective than
any other established approach. Testing the validity of this hypothesis, contributing to a
lack of research, three methods of analysis were employed in this project: a textual
analysis of a filmed narrative; an audience analysis of the comments accompanying the
filmed narrative; and a video session followed by a self-administered questionnaire. The
results of this study indicate that while the filmed narrative is more effective than the
spoken narrative, more intensive analyses are necessary for further speculation. / Includes bibliography. / Thesis (M.A.)--Florida Atlantic University, 2017. / FAU Electronic Theses and Dissertations Collection
| Identifer | oai:union.ndltd.org:fau.edu/oai:fau.digital.flvc.org:fau_34588 |
| Contributors | Seibold, Jeremy R. (author), Charbonneau, Stephen (Thesis advisor), Florida Atlantic University (Degree grantor), Dorothy F. Schmidt College of Arts and Letters, School of Communication and Multimedia Studies |
| Publisher | Florida Atlantic University |
| Source Sets | Florida Atlantic University |
| Language | English |
| Detected Language | English |
| Type | Electronic Thesis or Dissertation, Text |
| Format | 103 p., application/pdf |
| Rights | Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder., http://rightsstatements.org/vocab/InC/1.0/ |
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