This thesis is focused on creating and managing marketing distribution channels in terms of a particular enterprise. The basic concept for this thesis is marketing, from which further depends on other important concepts. The aim is to assess the current creation and management of marketing distribution channels in the selected company. Based on the analysis to propose appropriate measures for improvement. For these purposes, was chosen production company that specializes in the manufacture of doors and door frames.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:200788 |
| Date | January 2015 |
| Creators | MRKÁČKOVÁ, Bohdana |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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