As we know that the process of visions, strategies, plans, actions, reviews and re-plans are essential to managing a company and strategies obviously are the main guideline of all. The product strategies in marketing are recognized as the starting point to various kinds of strategies in production, marketing, human resource, R&D, finance, information system and logistic¡Ketc.
The distribution organization of Multi-Level Marketing companies (hereafter named ¡§MLM companies¡¨) is different from those of other industries because in addition to being a customer, the distributors are not only their sales representatives but also supervisors of the sales teams. Therefore, the characteristics of distribution organization must be particularly taken into account while MLM companies plan on their product strategies. If they know well about the characteristics, the products strategies can be successfully initiated and company goal can be easily achieved as a result.
In this study the data was collected through questionnaires which focus on the following three main issues in order to compare the differences and similarities of consideration factors between MLM companies and distributors while MLM companies plan on their product strategies.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0809102-003251 |
| Date | 09 August 2002 |
| Creators | Chou, Chin-Jung |
| Contributors | Feng-lee Lin, Iuan-yuan Lu, Der-Fa Robert Chen |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0809102-003251 |
| Rights | unrestricted, Copyright information available at source archive |
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