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Metody eye-trackingu za použití DIY (do it yourself) zařízení a open-source software / Eye-tracking methods and use of DIY (do it yourself) devices a open-source software

The main Target is to compare commercial device for eye tracking analysis with a device made by DIY (Do it yourself) in the chosen environment. The work includes basic analysis methods Eye tracking. It offers a list of devices suitable for comparison, or marginally list of alternatives. A significant part of the thesis deals with construction of DIY tracker. The comparison is made on the basis of experimental measurements of commercial device and DIY device. The result is that in the selected conditions we can DIY device used because it is comparable with the commercial product. One of the sub-chapters is devoted also to question of the application DIY. In the last part was used the DIY device to analyse on realistic object. Specifically outdoor - print ads of Zubr brewery with evaluation.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193626
Date January 2013
CreatorsBajer, Ondřej
ContributorsNovák, Michal, Jiroušek, Radim
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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