Thesis (MPhil)--Stellenbosch University, 2005. / ENGLISH ABSTRACT: The Olympic games as world known sports event has been used in many
advertisements by companies to sell their products. Many South Africans are
motivated through effective marketing to buy a certain product or have a positive
attitude towards a certain company, for the pure reason that the marketing campaign
had the Olympic games as theme. I looked into this interesting phenomenon! / AFRIKAANSE OPSOMMING: Die Olimpiese Spele as bekende gebeurtenis is in talle oorredingstekste, spesifiek
advertensies, om hul produkte meer markbaar te maak. Talle Suid-Afrikaners word
oorreed/aangespoor en as't ware geflous om iets te koop often gunste van 'n sekere
maatskappy te wees slegs omdat sy/haar bemarking reg is. Ek doen ondersoek hierin
en kyk na die interessante aspek van 'n bekende sportbyeenkoms (soos die Olimpiese
Spele) in advertensietekste.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/50288 |
| Date | 03 1900 |
| Creators | Evenhuis, Nanette |
| Contributors | De Stadler, L. G., Stellenbosch University. Faculty of Arts & Social Sciences . Dept. of Information Science. |
| Publisher | Stellenbosch : Stellenbosch University |
| Source Sets | South African National ETD Portal |
| Language | af_ZA |
| Detected Language | English |
| Type | Thesis |
| Format | 1 v. (various pagings) : ill. |
| Rights | Stellenbosch University |
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