The subject matter of this diploma thesis is to analyze the products of selected travel agencies in domestic tourism in relation to Slovakia. The aim of this thesis is to analyze their offer in terms of depth and width, and also find out how travel agencies are involved in this type of tourism. The first part of the thesis defines the theoretical basis and terms used in the following sections. The second chapter describes the Slovak Republic as a destination of domestic tourism, discusses the current state of domestic tourism, but also the attractiveness and preconditions for its development. The third chapter presents the specific characteristics of selected travel agencies and analysis of their product portfolios. The final section is devoted to the comparison of offers, evaluation of analysis and drawing conclusions and recommendations.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:163975 |
| Date | January 2012 |
| Creators | Kozová, Petra |
| Contributors | Petrů, Zdenka, Voříšková, Barbora |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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