This article reports a study which compared current donors, lapsed donors, and nondonors to the American Cancer Society in terms of their demographic characteristics, donation motives, likelihood with which these motives would be satisfied as a result of donating to a charitable organization, and the level of concern expressed regarding a variety of health issues. Results and implications of the study are discussed.
| Identifer | oai:union.ndltd.org:ETSU/oai:dc.etsu.edu:etsu-works-18934 |
| Date | 06 February 2008 |
| Creators | Riecken, Glen, Yavas, Ugur |
| Publisher | Digital Commons @ East Tennessee State University |
| Source Sets | East Tennessee State University |
| Detected Language | English |
| Type | text |
| Source | ETSU Faculty Works |
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