In its recent surge in popularity, Kate Raworth's Doughnut Economics has garnered significant attention and has been applied on a global, national, and local scale. However, its implementation within organizational settings has yet to be adopted, despite evident interest. This paper delves into the potential application of the Doughnut Model (DM) within an enterprise context, examining both its strengths and limitations stemming from its core structure and principles, as well as the complexities of enterprise environments. By conducting interviews with Länsförsäkringar and another insurance company, this paper seeks to interpret the advantages and limitations of integrating the DM into organizational frameworks. Qualitative research methods, including interviews with sustainability managers, asset managers, and business development managers, were employed to gather diverse insights from industry professionals. Additionally, interviews with professors were conducted to gain deeper insights into the model's structure and foundational principles. Through qualitative thematic analysis, various advantages and limitations were uncovered. Advantages primarily revolved around visual representation, business strategy, grasping sustainability, inclusiveness, business transparency, comparability, regulations, and awareness. Identified limitations brought into question certain aspects of DE. These limitations included critiques of its principle's negative stance on GDP growth, challenges to its Western-centric ideology, and its oversight of altruistic social behaviors. Furthermore, concerns were raised regarding its historical and perceptual context, which could potentially mislead due to its anthropocentric characteristics and compartmentalized framing. Moreover, challenges in applying the model to enterprises were identified, such as external pressures to comply with upcoming regulations, resource constraints, financial limitations, and the overarching imperative of ensuring the company's survival. The absence of software tools and clear instructions on measuring all indicators further complicates implementation, highlighting the need for additional research in this area. It is recommended that future studies focus on developing guidelines for firms to address all boundaries effectively, offering pragmatic approaches for integration in operations.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hj-64735 |
| Date | January 2024 |
| Creators | Barwari, Milena, Aprubs, Janis |
| Publisher | Jönköping University, Internationella Handelshögskolan |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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